Best Odds Guaranteed (BOG) is one of the most genuinely useful concessions in racing betting: take an early price, and if the horse's starting price (SP) ends up bigger, you're paid at the bigger one. You get the best of both.
How it works
Say you back a horse at 4.0 in the morning. If it drifts and starts at 6.0, BOG pays you at 6.0. If it shortens to 3.0, you keep your 4.0. You never get the worse of the two — the bookmaker absorbs the drift.
Why it matters for value
BOG effectively removes the downside of taking an early price. Normally, taking a price early risks the horse drifting and you having locked in a worse number; BOG protects you. That makes early, value-driven betting safer — and early prices are exactly where CLV tends to live, before the market sharpens.
The small print
- Usually applies to UK & Irish racing, singles and multiples — check each bookmaker.
- Often capped or excluded on certain markets or after a deadline.
- Not offered by exchanges (you simply take the price you matched).
How we'd use it
BOG pairs perfectly with taking a value price early — back at the bigger number, and let BOG cover the drift. See where to take the price.